"Working with Connor Thorpe was a great experience. He took my vision for Lumière and turned it into a clean, responsive, and beautifully branded site. Super easy to work with, thoughtful with design choices, and always kept usability in mind. Highly recommend if you need a site that feels polished and professional!"
-Alexander Hainsworth, Lumière Indie Games Marketing

Brief

Lumière is a new indie games marketing agency on a mission to help small studios get their games seen. Founded by established marketing consultant Alexander Hainsworth, the agency needed a professional digital presence to launch its brand.

While the founder had a personal portfolio, the Lumière brand itself had no online home. As the sole designer for this project, my goal was to build a landing page that would:

• Establish a distinct, premium brand identity for the new business.

• Clearly communicate its services and value proposition to potential clients.

• Generate leads through a clear contact section and compelling calls-to-action (CTAs).

• Visually capture the brand's theme in a memorable way.

Strategy & Design

Crafting the Visual Identity
The core of this project was to build a distinct visual identity for the Lumière brand. We started with a strategic decision to use a dark-mode UI, which resonates strongly with the target audience of game developers. This foundation allowed the brand's vibrant purple and orange palette to stand out. I then extended the "galactic" theme from the logo into a custom, animated starry background in Framer, adding subtle micro-interactions like hover-activated particle shines to create a premium and memorable user experience.

Building for User Experience
With the visual identity established, the focus shifted to creating a seamless user journey. I structured the client's content—services, projects, and testimonials—into clean, scannable sections. To ensure easy navigation and highlight key information, I implemented a sticky navigation bar with smooth-scrolling and a dynamic, auto-scrolling testimonial slider.

Final Result

The result is a polished, professional, and fully responsive single-page website that serves as the digital home for the Lumière brand. It successfully balances a strong visual theme with clear, accessible information for potential clients.

The final site includes several key features:

An Immersive Hero Section
The animated background, striking logo, and clear mission statement immediately establish the brand's identity.

Clear Service & Project Showcases
The client's services are laid out in a clean grid, while past projects are displayed in a visually rich gallery, building credibility.

Dynamic Elements
Scrolling marquee text and an automated testimonial slider add a sense of life and dynamism to the page, keeping users engaged.

The new site represents a strategic evolution from the founder's personal portfolio to a professional, client-facing business entity. You can see the before and after images below to really understand how much this redesign improves their overall branding and marketability.

Check out the full site here: https://lumiereindiegames.framer.website/

Reflection

I really enjoyed this project because it was a chance to help a new brand find its footing online. It was also my first major client website built entirely in Framer, which was an exciting challenge. I was genuinely impressed with how quickly I could go from a design concept to a live, animated site that the client could interact with.

My biggest takeaway was seeing the real-world impact of creating a dedicated brand home. Moving from a personal portfolio to a professional business site is a huge step for any founder, and being a part of that launch was incredibly rewarding. It reinforced for me that good design isn't just about looks; it's about giving a business the confidence to grow.